a little bit of sugar, a little bit of spice
founder. brand builder. chai enthusiast.
i'm sana. i build brands and products at the intersection of south asian culture, marketplace mechanics, and storytelling that actually makes people feel something.
by day, i'm an analyst at deloitte running consumer audience strategy for major brand partnerships. by night (and most weekends), i'm building mehfil co., a curated south asian wedding vendor marketplace across 15+ regions.
previously: nike retail, kpmg, ey. umd grad in information science. recently married, recently relocated to philly, permanently caffeinated.
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