let it steep
experience takes time.
good chai and good experience have one thing in common: you can't rush either.
Present
Founder & Product Manager
Mehfil Co.
Designed and shipped a curated 3,000+ vendor marketplace across 15+ regional markets. Built a tiered vendor monetization system (VIP/Premium), grew DTC digital products to 2,300+ downloads, and own all brand, product, and content strategy.
Present
Analyst, Consulting
Deloitte
Lead SQL-driven consumer audience and affinity segmentation across enterprise brand and sports partnerships. Scaled program throughput 6.4x and ranked #1 across ~200 analysts on operational performance.
Featured brief · Sports Analytics / Brand Strategy
Converge: Taco Bell audience acquisition
A data-driven brief positioning sports fan audience data as the answer to expensive broad-reach ad spend. Full write-up coming soon.
Enterprise Data Services Intern
KPMG
Built Power BI dashboards tracking ~300 risk items, giving leadership real-time visibility into firm-wide data governance trends.
Technology Risk Consulting Intern
Ernst & Young
Analyzed and visualized data in SQL, Excel, and Power BI. Co-led the development of a workflow automation MVP for an enterprise client.
Retail Associate
Nike
Sold to Nike Membership customers against KPIs and walked members through loyalty perks, product drops, and exclusive offers. Processed inbound shipments and reconciled stockroom inventory using RFID scanners.
Jul 2021
Sales Associate
T.J. Maxx
First job. Assisted ~50 customers daily, processed purchases, and consistently sold TJX Rewards credit cards contributing to store's district sales rank.
2024
B.S. Information Science
University of Maryland
Minor in Business Analytics. President, Pakistani Student Association. Director of Tech, Kappa Theta Pi. Led a 15-member exec board to deliver cultural programming for 600+ attendees.