Mehfil Co.

brewed from scratch

mehfil means "a gathering." every great gathering starts with someone caring enough to get the details right. i started mehfil co. because i was a bride who couldn't find her vendors. 3,000+ manually curated vendors later, it's a marketplace helping south asian and muslim couples discover the best wedding vendors, region by region.

Vendor Discovery

Interactive map across 15+ regions. Filter by category, browse by city, tap to connect directly.

Tiered Monetization

VIP and Premium vendor tiers with placement priority, branded spotlights, and portfolio features.

Content Engine

Category-based vendor shoutout series, mood boards, and aesthetic content driving organic growth.

Vendor Portal

Self-serve portal where vendors manage their profile, track visibility, and upgrade their tier.

Explore Mehfil Co.

the strong stuff

the build.

from a google sheet to a full-stack marketplace. the numbers, the mechanics, and what's next.

Marketplace / Brand / Product

Mehfil Co.: building a curated vendor marketplace from zero

South Asian weddings are sprawling, multi-region, often multi-week affairs. The vendor landscape is enormous and largely uncatalogued. I built the curated layer: a hand-vetted vendor directory across 15+ regional markets with a tiered monetization model, branded content system, and self-serve vendor portal.

From a Google Sheet to a full-stack marketplace with VIP/Premium tiers, automated vendor onboarding, and a brand system that vendors actively want to be featured in.

3,000+

Curated vendors

15+

Regional markets

2,300+

Downloads

$4.4K

Product revenue

Countries

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Vendor Strategy / Mehfil Co.

Vendor pricing and positioning advisory

Building out Mehfil Co.'s vendor-facing strategy arm, helping South Asian wedding vendors evaluate their pricing, understand their local competitive landscape, and position themselves more effectively to reach couples planning culturally rooted celebrations.